Designing an end-to-end plant ownership experience, from discovering the right plant to keeping it alive long after checkout.
Beginner plant owners juggle social media, stores, search engines, and memory. Every step works on its own; the journey does not.
From “I want a plant” to “this plant is right for me.”
Decision-focused details before committing.
Routines and reminders, not static articles.
Problem → understanding → action → recovery.
Plant lovers need a simpler, more confident way to discover plants that fit their lifestyle, purchase them with clear expectations, and receive ongoing support. Nabta unifies discovery, purchasing, personalized care, and education in one experience, supporting users through every stage of ownership.
A survey, competitive analysis, and journey mapping showed where beginners lose confidence.
Mobile-first and visual.
A limited sample: directional, not universal.
→ Guided discovery and a recommendation quiz.
→ Answer “will this work in my home?”
→ The My Plants ecosystem.
→ A structured diagnosis journey: AI Doctor.
Search and browse → guided, personalized.
Static articles → routines integrated in My Plants.
External search → AI Doctor with treatment and recovery.
Journey mapping flipped the initial assumption. The purchase became a transition point, not the destination.
New plant parent in Alexandria. “I want plants that fit my lifestyle, not plants that become another responsibility.”
Plant 500 + Delivery 50 + Fees 25 = 575 EGP. No surprises at the final moment.
Home, Shop, Quiz. Three entry intents: known, exploratory, need-based.
My Plants: profiles, schedules, reminders, health.
AI Doctor: photo check, causes with confidence, treatment, recovery.
Learn, apply, share, discover, return.
Organic cues balanced with structured UI. Tagline: Grow with Confidence.
Plus Jakarta Sans for Latin UI and wordmark. IBM Plex Sans Arabic for Arabic UI.
4 · 8 · 16 · 24 · 32 · 48
Button & input 16 · Card 20 · Modal 24 · Sheet 28 · Chip pill
Touch target 44 · Button & input 56 · Icon 24
Pick a moment. Tilt the phone with your cursor. Tap the phone or pick a screen.
Users explored before searching → raised exploration visibility.
Users scanned for care info → added a care summary.
Users checked the total → transparent breakdown.
Expected purchases to appear → linked order completion to ownership.
Unsure where to start → “Something’s Wrong” entry point.
Recommendation interaction, add-to-cart and checkout completion, plant setup and reminder creation, diagnosis completion, repeat visits. These are future measures unless validated in a live product.
A Product Designer (UX/UI) from Alexandria. I design end-to-end experiences: research and flows through design systems to polished interfaces.
Walk through the prototype, read the documented process, or see more of my work.
Have a project, a role or an idea? I’d love to hear about it.