Case studyMobile · Egypt2026–2027

Discover less.Experience more.

Gahez? turns “What should we do?” into a real plan: from finding an event to booking, preparing, and showing up with a QR ticket.

Explore the app View the work
2 themes3 products6-stage journeyApp · Web · Dashboard

One product for the whole event journey

Gahez? is a mobile event management and ticket-booking platform for users in Egypt. Users explore events, view full details, choose tickets or seats, book, and receive a digital QR ticket, then manage bookings and stay updated through reminders.

DiscoverFind what's on
DecideCompare, agree
PlanBuild a weekend
BookSeats, checkout
PrepareReminders
AttendQR ticket

Role

Product Designer: UX/UI, research, interaction design

Designer

Product, UI/UX and graphic designer

Tools

Figma, FigJam, Notion

Status

Case study and prototype

The challenge was everything around the decision to go

Event experiences are fragmented.

Users discover events, compare options, coordinate with friends, choose tickets, manage bookings, and prepare across disconnected moments. The problem isn't ticket purchasing. It's the effort required to turn “I want to go out” into “I'm ready to go.”

How might we make deciding what to do feel effortless?
How might we help friends agree on one plan?
How might we keep people prepared, and informed when plans change?

Understanding the problem before designing the solution

I researched the complete event journey, not just booking: how people discover things to do, what influences decisions, how group preferences shape plans, and how they react when plans change.

0

Methods

Desk research, competitive analysis, interviews, survey

0

Interviews

Exploring user behaviors, motivations, and pain points

0

Survey

Collecting insights into event discovery and booking habits

0

Research stages

Planning, data collection, and insight synthesis.

Features that move past find, book, ticket

Light or dark. One product, two moods.

Drag the handle to compare the app in both themes, or flip the switch and the whole site follows.

⇄

Three products, one system

The app, the website and the organizer dashboard share one visual language. Switch between them.

The Gahez? website

The web home of the product: a landing page, event browsing, and booking, built on the same violet, gold and tangerine system as the app. Scroll inside the screen to explore the full page.

The organizer dashboard

Where organizers run events: sales at a glance, event management, and attendee check-in. Switch screens to see each view.

REVENUE
0
TICKETS SOLD
0
CHECK-IN RATE82%
SALES THIS WEEK
TOP EVENTS

A design system with a pulse

Violet drives action. Gold marks milestones. Tangerine nudges. Tap a swatch to copy its hex.

Aa

Space Grotesk

Headings, UI, body

52

Sora

Prices, readiness, countdowns

A12

JetBrains Mono

Ticket IDs, seat codes

عربي

IBM Plex Sans Arabic

Arabic-ready type scale

From strategy to pixels

Strategy

Vision, pillars, MVP

Positioning, prioritization, differentiators

UX architecture

Flows and structure

Discover and Book, Build My Weekend, Plan It Together, Event Day

UX design

Crazy 8 to mid-fi

Seat selection, Change Impact, empty and error states

UI design

Brand to components

Moodboard, tokens, component states

Handoff

Figma + tokens

Tokens Studio import, dark and light modes

The designer behind Gahez?

Abrar Ayman

Product DesignerUI/UX DesignerGraphic Designer

“Great product design doesn't just help people discover possibilities. It helps them turn those possibilities into action.”

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